"A household residing in north London seeks an exceptional and skilled instructor to support their most junior child on his initial journey to growing into an English gentleman."
Upon seeing this advertisement, you might easily miss the wording "initial stages" as just a turn of phrase.
But, it could be the most important part of this unusual job advert, as it seeks to hire a mentor for a one-year-old.
Hundreds of responses have now been submitted since the unidentified family posted their search for the highly paid tutor, who has to be "someone very special".
During the past few weeks, the post has gained attention in the news, with several wondering why?
Progressive Approach
The CEO, CEO and founder of an education consultancy, which is assisting the family in their quest, said that despite first skepticism, he found the plan "visionary", and "advanced".
When he met the family, he noted they appreciated the unusual character of their demand, and how early in age their son is.
However, they explained that they "preferred not to postpone any longer" to hire a tutor, as they had postponed until their elder sibling was five, and by that age "cultural influence had already become established".
But what did the family indicate by "cultural leaning"?
It's "comprehensive", Adam replied. "How you eat, how you speak".
He stated the firstborn had absorbed "really subtle, non-verbal cues" from the family, and had taken on their cultural norms. The family told him they did not want history to happen again with their new baby.
The plan: To hire a English tutor, who must speak with RP, to shape the baby right from the beginning.
Osmotic Learning
"A great deal of the development at the outset here is kind of acquired indirectly," explained the expert.
It's through this natural absorption that the family are hoping the child will acquire the British traits they wish to instil.
He noted the tutor must be somebody who went to "prestigious academies – similar types of schools as the family aspire to send their son to".
"The instructor simply needs to be the suitable individual, they'll be performing things they aren't even aware they're doing, simply by nature," he commented.
Money No Object
The family told him the chosen tutor should ideally also have understanding of or passion in horse riding, skiing, creative fields and musical activities so as to shape the child in a diverse set of passions.
More than that though, he said the family hoped the tutor to sign up the child on a range of lessons so the child would be "pony-riding and starting an instrument by the time they are approximately three years old".
In the family's view, helping their son develop into a "UK sophisticate" will bring about achievement and create opportunities.
"Considering the pros and cons of that, because it's definitely a status symbol," he notes.
But, despite all this guidance in "Britishness", would the child pick up what is termed cultural leaning from the globally influenced family he is raised by in any case?
"Certainly", replied the CEO. "The family realize this might not succeed, but they've just taken the attitude of, 'we should try and we'll proceed as early as we can', because the price of it is not a concern," he said.
Impractical
There are some in the private teaching field who share these concerns.
Peter Cui, chief executive of an educational organization, who provides personal educators, stated that "the development of adopting dual cultures, or indeed, becoming oneself, is something that must be grown into, not manufactured."
He noted that he had relocated from Asia to the Britain at the time of seven, and had been educated knowing and living dual heritages. He went on to study at the University of Cambridge.
"The notion that an individual can function as a representation of Britishness, a person who can somehow impart the qualities of a British gentleman to a infant child, appears idealistic and impractical," he stated.
"From my perspective, having a distinctly English tutor from infancy will does not instantly achieve the outcome they want.
"I never had such a figure, and however I have been lucky enough to enjoy several of the situations they hope for their son."
He continued: "The reality is, personal identity cannot be dictated from the external environment; it must be embraced, and it must be internally driven."
Buying Britishness
Naturally, UK identity is something the CEO thinks can be educated – and sold.
"I believe the reality that the international society views us in this respect is something that we should be cherishing|valuing|appreciating
